Will Smith and Jada Pinkett Smith have carefully crafted a public image of a strong, loving, and successful couple.

However, recent controversies, such as Jada's affair with August Alsina and Will's perceived lack of response, have challenged this image.

Schiffer argues that the Smiths' brand is built on authenticity and transparency, and that they need to address these controversies head-on to maintain their credibility.

He also suggests that the Smiths' brand is unique in that it is built on their personal relationship, rather than their individual careers.

Therefore, any damage to their relationship could have a significant impact on their brand.

Overall, Schiffer believes that the Smiths have the potential to emerge from these controversies with a stronger brand, but only if they are willing to be honest and vulnerable with their audience.

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